Yesterday I read this article, on how newspapers are taking out ads in newspapers to advertise... you guessed it, newspapers! With everyone crying out about the inevitable demise of the newspaper, newspaper editors are shouting, "Wait! Hold up a minute! We're not going anywhere!"
I like the concept of fighting back in whatever way you can. And it's not like newspapers are sitting idly by, not doing things to retain their readers. They're creating web sites, trying to make money there. The Boston Globe's site, for instance, has lots of neat features like photo essays and interactive graphics.
And I think this is what publishers of fiction and poetry should do too. Stand up for themselves, while also adapting to the needs of the marketplace.